Are you ready to elevate your online presence?

Join us for an in-depth workshop that will provide you with essential guidance and actionable tips on how to write effective content for the web. Whether you're starting from scratch or looking to refine your existing content, this session is packed with insights to help you succeed.

Key Topics Covered:

• Planning Your Strategy: Develop a comprehensive plan that aligns with your business goals.
• Understanding Your Audiences: Learn how to identify and engage with your target audience effectively.
• SEO Best Practices: Explore how to optimize your content for search engines to increase visibility and attract the right visitors.
• Engaging Your Audiences: Discover techniques to create content that not only attracts but retains your audience’s attention.
• Monitoring Impact: Gain insights into tracking your content’s success and adjusting your strategy for ongoing improvement.

Why Attend?

This workshop is designed for content creators, marketers, and business professionals who are looking to improve their web content strategy. Whether you’re responsible for a blog, corporate website, or your personal LinkedIn, this session will provide the tools you need to succeed.

Don’t miss this opportunity to learn from industry experts and take your web content to the next level>

 Abby Coften

Abby Coften is a CIM-accredited Marketing Consultant at BookMachine Creative Agency and has over 20 years’ experience as a senior leader in marketing for a number of education organisations including NFER, Pearson, and Macmillan. 

To ask any questions, please email eventsteam@besa.org.uk. 

We look forward to having you join us for an enlightening and enriching experience!

About BESA.